About Sara Kaplaniak

As founder of The LilyRock Group, I apply more than twenty years of professional experience in the policy and communications fields towards developing and delivering key messages for organizations working to make the world a better place. While I specialize in communicating about nature and the environment, I also have an interest and experience in covering education, small business, lifestyle and other issues.

Most recently, I began pursuing projects that provide an opportunity to visit and communicate about places that inspire others to get outdoors and connect with nature. Feel welcome to nurture my new interest in travel writing!

I look forward to assisting with thinking through your communications needs, crafting a strategy and executing your plan via magazine features, brochures, newsletters, Q&As, social media, fact sheets and other channels. If needed, I am also happy to tap into my network of graphic designers, photographers and other creative professionals who would welcome the opportunity to add additional expertise to your project.

More about me . . . .

Outside of the office, I enjoy doing almost anything outdoors—hiking, walking my dog, gardening, kayaking, camping and bike riding—especially with my husband and two children. I also love reading, relaxing with family and friends, traveling and seeking out live music. Outside of those activities, I volunteer with the Camp Hill School District and Bethesda Mission. I hold a Masters in Public Administration from George Washington University and a Bachelor's degree from Pennsylvania State University.